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Credit: larryandlauramorris.com

This article on AdvertisingAge discusses the challenge of how to sell digital advertising against more established medias such as TV. The most popular selling point is the measurable ROI and interactivity offered by digital against TV commercials’ declining effectiveness.

True development of maketing in this digital age takes place when traditional and digital maketing development occur side by side to complement, reinforce and transform each other, like ying and yang.