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experiential marketing

廣告界一向被標籤為過度浪費、兼製造污染嘅行業,其實只要動吓腦筋,我哋都可以為環保出一分力,就好似adidas嘅「LOGROW」為例 (www.mindthecurb.com/our-gallery.asp),以植物及石頭拼成嘅Logo,環保得來又有特色。TOYOTA Prius發佈會派對仲利害,將植物種籽藏喺邀請咭裏面,經淋水及陽光後,咭上面會生長出植物,與廣告口號「Good Ides Grow Literally」配合得天衣無縫(www.psfk.com/2009/01/detroit-auto-show-prius-ad-that-grows.html);另有荷蘭廣告公司研發出一套字體,能夠減少20%印刷時嘅墨水用量,並放喺網上任人下載,有興趣可以於google搜尋「Ecofont」就會搵到。(www.ecofont.eu/)