“MASS” Failure

上一代嘅成功方程式,就係大量生產(mass production),然後買大量電視廣告(mass media),將呢啲大眾產品(mass product)推銷俾大部份嘅普羅大眾(mass market),可惜,呢條完美方程式嘅效率已經今非昔比,點解?首先,Target Mass Market嘅產品多咗數百倍,而為咗推廣呢啲Mass Product嘅廣告亦自然地比以前多咗、密咗、煩咗,仲可以話係無處不在(連廁所尿兜裹面都時常見到!),久而久之,適應力特強嘅香港人對呢啲Mass Media Promotion嘅免疫力亦都比以前強咗百倍;換言之,我地本能地對呢啲「干擾」性嘅廣告視而不見、聽而不聞。

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